MillerCoors works to woo Bud drinkers

06/1/2009 | Financial Times (free content)

MillerCoors is taking steps to grab Bud and Bud Light drinkers from Anheuser-Busch InBev. "They are big brands without a razor-sharp position," said Tom Long, president and chief commercial officer at MillerCoors. The campaign includes Miller Lite ads focusing on taste, and Coors Light cans with mountains that turn blue when cold.

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