New ad campaign puts Grape Nuts back in the spotlight

06/1/2009 | Wall Street Journal, The

Grape Nuts, created by Postum Cereals founder C.W. Post 111 years ago and now owned by Ralcorp, has been slipping from its perch as a breakfast mainstay. In a new ad campaign, men are given advice on how to drive a minivan or let their in-laws move in, with the tagline, "That takes Grape Nuts."

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY