New Disney sites aimed at mom, not the kids

06/1/2009 | Mediaweek

Disney is branding its new roster of parenting sites acquired from Canadian publisher Kaboose as its Online Mom and Family Portfolio, which also includes the company's own titles, such as DisneyFamily.com and FamilyFun.com. The new portfolio is intended to boost Disney's appeal to the growing cyber-mom demographic, according to this article.

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