New Disney sites aimed at mom, not the kids

06/1/2009 | Mediaweek

Disney is branding its new roster of parenting sites acquired from Canadian publisher Kaboose as its Online Mom and Family Portfolio, which also includes the company's own titles, such as DisneyFamily.com and FamilyFun.com. The new portfolio is intended to boost Disney's appeal to the growing cyber-mom demographic, according to this article.

View Full Article in:

Mediaweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA