New Disney sites aimed at mom, not the kids

06/1/2009 | Mediaweek

Disney is branding its new roster of parenting sites acquired from Canadian publisher Kaboose as its Online Mom and Family Portfolio, which also includes the company's own titles, such as and The new portfolio is intended to boost Disney's appeal to the growing cyber-mom demographic, according to this article.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA