Target partners with DailyCandy for online content

06/1/2009 | Wall Street Journal, The

Editors from shopping-focused e-mail newsletter DailyCandy will program a channel on the Web site of retailer Target as part of a larger advertising deal that puts Target's ads in DailyCandy publications. Increasingly, major online retailers are getting into original content and are selling advertising as a way of leveraging their large audiences. Target.com reportedly attracts 27 million unique monthly visitors in the U.S.

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