How Coca-Cola homed in on social success

06/1/2010 | SmartBrief/SmartBlog on Social Media

To succeed online, it's essential to home in on your real priorities, says Adam Brown, commenting on Coca-Cola's social-media presence. Focus on building a stellar following on a few networks, and identify the key bloggers and influencers you want your message to reach, Brown recommends.

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