Mars mixes sweet and salty with M&M's Pretzel Chocolate Candies

06/1/2010 | Brandweek

Mars is introducing M&M's Pretzel Chocolate Candies, calling it one of the biggest product launches in a decade. A campaign starts today on Facebook as well as at a concert in New York City with the "American Idol" finalists. Print, digital and TV ads will feature the Orange M&M panicking because he has a pretzel inside of him.

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