U.S. beer market is losing fizz

06/1/2010 | Advertising Age (tiered subscription model)

With beer shipments off 4% and sales down for 11 of the largest labels, brewers Anheuser-Busch and MillerCoors have big marketing plans in store for their leading light brands. A-B is prepping six Bud Light TV spots and more digital ads, while MillerCoors has developed a "Vortex Bottle" that is designed to enhance the taste of Miller Lite and a 12-pack of Coors Light that indicates whether the bottles are cold.

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