Opinion: Sometimes thinking "inside the box" is a good thing

06/2/2003 | Advertising Age (tiered subscription model)

Thinking outside the box is good for companies, but it's often better to stick with what works, says Rance Crain, editor in chief of AdAge. Companies that push too hard to reinvent themselves run the risk of straying too far from what made them successful in the first place, Crain says.

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