Marketers try a coarse approach to attracting men

06/2/2005 | USA Today

The cult of the metrosexual may be losing its allure as advertisers increasingly are appealing to the politically incorrect impulses of men ages 18 to 34. Ads for Carl's Jr. and Unilever's Axe body spray are just a couple of the more obvious attempts to appeal to what some are calling, "the new maleness."

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