Safeway delving deeper into customer research

06/2/2006 | Contra Costa Times (Walnut Creek, Calif.)

Safeway Inc. will rely less on CPG companies for consumer trend information and spend more on its own customer research "so that we are staying much closer to the people who shop in our stores every single week," said executive vice president Brian Cornell. The company's new store format helped it grow market share nearly every week of 2005, Cornell said.

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Contra Costa Times (Walnut Creek, Calif.)

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