College alumni mags trying new ways to "friend" graduates

06/2/2008 |

Faced with new competition from social-networking sites, college and university alumni magazines are trying different approaches to keep readers up-to-date on classmates' personal and professional lives. Some have adopted a hybrid approach in which news appears in print and online, some have switched to online-only notes, with a blog-style approach for easy updating or commenting, while others now provide graduates with class-specific notes in print.

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