FIJI Water says, "Every Drop Is Green"

06/2/2008 | NYTimes.com

Despite a consumer backlash against bottled water, FIJI Water is declaring itself unabashedly as an eco-friendly company with its new advertising campaign and slogan, "Every Drop Is Green." The company is touting reforestation efforts that offset carbon emissions, changes in its shipping policies, pledges to improve packaging and conservation efforts in Fiji.

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