New, targeted distribution strategy for online coupons

06/2/2008 | Boston Globe (tiered subscription model), The

U.S. shoppers redeemed less than 1% of about 285 billion coupons that were issued for groceries and packaged goods in 2007. A new distribution network application from California-based Coupons is designed to mimic the online strategy of text-based ads to boost the performance of online product coupons.

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Boston Globe (tiered subscription model), The

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