Sluggish economy could help boost Web's share of ad pie

06/2/2008 | ClickZ

The slowing economy could help the online ad market double its sales from $25.5 billion in 2007 to $51.1 billion in 2012 to surge ahead of broadcast TV and newspapers, according to a new report. "Even though spending on advertising overall will contract this year, spending on Internet advertising still increases," said IDC's Karsten Weide, who wrote the report. "What that means is that advertisers are accelerating moving budgets out of the old media and into the new."

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