More pitches may not be the best formula for agency success

06/2/2009 | Adweek

Although nearly six in 10 agency executives say they plan to pitch more new business in 2009, that approach might not yield additional new accounts unless shops examine the reasons why they lose clients, said Brent Hodgins, director of client services for Mirren. "More agencies must stop their pitch addiction and deal with the core business issues that hold them back," Hodgins said. "Looking in the mirror can be a scary proposition."

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