A beginner's guide to building online communities

06/2/2010 | FeverBee.com

Building online communities isn't easy, but the potential payoff for brands can be enormous, writes Richard Millington. The common interest that unites a community isn't actually all that important, he notes. Instead community managers need to create a space that facilitates communication and interpersonal bonding, he writes.

View Full Article in:

FeverBee.com