Innovation is an investment, so treat it like one

06/2/2010 | Bloomberg Businessweek

Good innovation follows the same basic rules as good investments, write Michael Maddock and Raphael Louis Vitón. Just as you wouldn't bet all your cash on a single stock, so your company should maintain a diversified innovation portfolio, they argue. "In determining whether or not to invest in research and development, product tweaks, line extensions, or new offerings, it is helpful to think of your budget dollars and people time as assets, then diversify them as well," they write.

View Full Article in:

Bloomberg Businessweek

Published in Brief: