People won't stand for careless handling of their personal information

06/2/2010 | TechTarget.com

The public is getting savvy to the implications of putting their personal data out there and are expecting more from companies, experts say. "You can take somebody's name off their personal data, but the more personal information you provide, the easier it is to reidentify that person," said attorney and privacy expert Gabriel Helmer. "Anonymized is never truly anonymous."

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