Dual-branded hotel concept continues to evolve

06/2/2013 | HotelNewsNow.com

A new trend has begun to make waves in the hotel development scene -- that of launching a new property under two brands from different brand families. The practice offers the opportunity of capturing more varied segments of travelers as well as blending amenities to highlight the strengths of each brand. For example, the planned $1 billion airport property in Sacramento will offer a 200-room full-service Marriott hotel and a 135-room limited-service Hyatt Place.

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