IAB leads 60 companies in Capitol Hill visit against cookie-blocking

06/2/2013 | Adweek

About 60 small Internet businesses are participating in an IAB's Long Tail Alliance Fly-In to petition Congress against plans to make cookie-blocking the default on browsers such as Mozilla's Firefox. Companies such as JoyofBaking.com and Ikeafans.com say that if implemented such cookie-blocking defaults would leave them without the ad-network revenue they need to survive. "While Congress can't do anything to stop Mozilla, it can cajole and use its bully pulpit and make life tough for a nonprofit organization like Mozilla," writes Katy Bachman.

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