Lanxess North American chief targets automobile applications

06/2/2013 | Smart Business online

In his first months as president and CEO of Lanxess North America, Flemming Bjøernslev has identified the automobile industry as a major market for new rubber and plastic offerings from the company. "With our product portfolio within plastics and the fact that we are the leading manufacturer of synthetic rubber in the world, more than 50 percent of our turnover is generated in the automotive and tire manufacturing industry," he said. Bjøernslev also foresees the "green tire" initiative in other countries spreading to the U.S.

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