Mattel makes Mario Lopez one of Barbie's moving buddies

06/2/2013 | Advertising Age (tiered subscription model)

Barbie is taking a tour of 14 cities as part of her search for a new home. Wal-Mart, Target and Toys R Us parking lots will host "Barbie's Motorcade," which includes a runway and a visual illusion allowing visitors to see themselves standing beside Barbie. Mario Lopez is in on the marketing effort, appearing in social media as one of Barbie's moving buddies.

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