Samsung beats Apple for mobile-ad user engagement

06/2/2013 | TechCrunch

Samsung bested Apple in mobile advertisement click-thru rates in the U.S. and the U.K. for the first time in mobile ad firm Adfonic's first-quarter report. Apple was still the largest with a third of all mobile ad requests, but its share slipped as Samsung held steady. Samsung also boasted a 70% increase in click-thru rates in March.

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