Under Armour aims to win fans worldwide

06/2/2013 | Wall Street Journal, The

Under Armour's revenue grew 25% to $1.83 billion last year -- but 94% of the revenue was generated in North America. Now, the apparel-maker is ready to unveil a new plan to raise its profile around the world, led by Karl-Heinz "Charlie" Maurath, who managed Adidas' Latin American market for nine years before joining Under Armour last year.

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