Bread & Circus adopts Whole Foods name

06/3/2003 | Boston Globe (tiered subscription model), The

Rather than jump through hoops to market and advertise its 12 stores, Massachusetts-based Bread & Circus will adopt the name of its national parent company, Whole Foods. The store says they are doing it to capitalize on Whole Foods' reputation as a leader in organic food sales.

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Boston Globe (tiered subscription model), The

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