Behavioral targeting: This time it should work

06/3/2004 | ClickZ

Behavioral targeting is all the rage in online advertising now, but why will it work this time when it failed badly in 1999 and 2000? Columnist Dave Morgan outlines several reasons why it should work this time around, including the existence of better technology and a market that's now ready for it.

View Full Article in:

ClickZ

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA