P&G hears pitches from five media agencies

06/3/2004 | Advertising Age (tiered subscription model)

Procter & Gamble expects to make a decision on who will carry its $4 billion U.S. marketing account by July. An unprecedented five ad agencies are working for the account, which will be different than in the past, as P&G is separating its media planning function from its media buying and its creative agencies.

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