Research shows Hispanics more upbeat about downturn

06/3/2009 | Mediaweek

Hispanics seem to be responding more positively to the economic downturn than non-Hispanics, a new report for Univision Communications from Experian Simmons has found. Hispanics are more upbeat about the recession, are going to stores more frequently and are more open to TV spots, according to the study.

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