Value isn't just a number, marketers say

06/3/2009 |

Companies such as Procter & Gamble and Kraft Foods are marketing products based on the concept of value, not merely low price. P&G, for example, says its Olay Professional Pro-X skin-care line is a good value because the products, which cost $42 to $62, are comparable to much more expensive rivals.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY