Cadbury to tout "beauty" of iconic Flake chocolate bar

06/3/2010 | Guardian (London), The

For its new U.K. TV campaign, Cadbury's Flake is dropping its 50-year-old tagline "Only the crumbliest, flakiest chocolate..." The effort from Fallon also will change the emphasis from the Flake girl "succumbing to the mouthwatering chocolate" and instead will emphasize the "beauty and delicacy" of the chocolate bar.

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Guardian (London), The

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