Men's Wearhouse shifts ad strategy with new commercials

06/3/2010 | MediaPost Communications

Men's Wearhouse's newest commercials are aimed at making men more comfortable shopping for suits while emphasizing the brand's quality. "In a world of one-day sales, we wanted to create a fresh approach to the category of men's apparel -- something different that would set us apart from the pack," said CMO Diane Ridgway-Cross.

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