Publishers see renewed revenue potential with iPad

06/3/2010 | Washington Post, The

Apple's iPad may prove to revitalize the print ad industry, as advertisers in iPad publications pay up to five times the cost of the average online ad, the Associated Press reports. "I think it will redefine publishing and also redefine how advertisers connect with our audience," said Lou Cona, executive vice president at Conde Nast Media Group.

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