Sprint launches TV ads for 4G Evo as part of a heavy campaign

06/3/2010 | NYTimes.com · Electronista

Sprint Nextel began airing TV spots Wednesday night for the HTC Evo 4G as part of a broad multimedia campaign that will aim to convince consumers they should be the first to have the next-generation handset. The campaign will also include print, outdoor and digital ads and invoke location-based services to suggest "4G first" tasks such as uploading video clips or using Twitter in 4G.

View Full Article in:

NYTimes.com · Electronista

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY