3 content-marketing constants, regardless of variables

06/3/2013 | Marketo

Whether your business is a large online B2B or a tiny brick-and-mortar hybrid, fundamental rules apply to any content marketing effort, Megan Totka writes. Research should precede any effort, establishing and sticking to an editorial calendar will help keep you on schedule, and packaging content to appeal to various target markets is key to its success, Totka writes.

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