After successful iOS update, Premier Inn will upgrade on Android using Big Data

06/3/2013 | MarketingWeek.co.uk (U.K) (free content)

Encouraged by the success of its recent iOS update, Premier Inn is overhauling its Android offering by using customer data analyzed with the help of application developer Grapple Mobile. The iOS update, which was also based on Grapple insights, produced a near doubling in Premier's conversion rates.

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MarketingWeek.co.uk (U.K) (free content)