In-app customer service can help create brand advocates

06/3/2013 | VentureBeat

Companies with mobile applications should consider building customer support functions into their apps to prevent unhappy customers who post negative reviews on social media, writes Abinash Tripathy. Native mobile customer service allows users to get in touch with the company in real-time to chat -- cutting complaint resolution time and making for happier customers who are eager to spread the word about your business, Tripathy writes.

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