BFast shake to be launched by General Mills

06/3/2013 | Star Tribune (Minneapolis-St. Paul, Minn.)

General Mills has developed BFast, a drinkable breakfast that provides nutrition similar to a bowl of cereal. "We designed it to go after the breakfast skippers," said Betsy Frost, a Big G cereal marketing manager, of the shakes, which will be introduced in cereal aisles this summer in chocolate, vanilla and berry flavors.

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Star Tribune (Minneapolis-St. Paul, Minn.)

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