Campbell CMO shakes up the soup company

06/3/2013 | Forbes

Mike Senackerib, the first chief marketing officer in Campbell Soup history, is focusing on growth in Asia and Latin America, and among Hispanics and millennials in the U.S. The company launched Go, a line of bold flavored soups in microwaveable pouches, and is expected to introduce some 50 items between August 2012 and August 2013.

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