Google to work with Mondelez on mobile brand push

06/3/2013 | (U.K) (free content)

Mondelez International is teaming up with Google for a yearlong initiative to develop geolocation and mobile-voucher tools to increase in-store sales around the world. The partnership will include branded mobile websites, training and analytics. The deal leaves Mondelez free to pursue other partnerships, perhaps with social networks.

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