Google to work with Mondelez on mobile brand push

06/3/2013 | MarketingWeek.co.uk (U.K) (free content)

Mondelez International is teaming up with Google for a yearlong initiative to develop geolocation and mobile-voucher tools to increase in-store sales around the world. The partnership will include branded mobile websites, training and analytics. The deal leaves Mondelez free to pursue other partnerships, perhaps with social networks.

View Full Article in:

MarketingWeek.co.uk (U.K) (free content)