Heineken's "Dropped" contest solicits videos from men seeking to be taken out of their dreary day-to-day routines and dropped into a survival-style adventure. The company will build an integrated campaign around the journeys themselves via a YouTube channel and a Facebook page where the unscripted adventures will play out in webisodes and behind-the-scenes footage. An integrated campaign to promote the contest includes an out-of-home blitz and a trailer for the first show.
Heineken's adventure webisodes will star contest winners
SmartBrief Job Listings for Media
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.
|Product Marketing Manager||
|San Francisco, CA|