Heineken's adventure webisodes will star contest winners

06/3/2013 | MediaPost Communications

Heineken's "Dropped" contest solicits videos from men seeking to be taken out of their dreary day-to-day routines and dropped into a survival-style adventure. The company will build an integrated campaign around the journeys themselves via a YouTube channel and a Facebook page where the unscripted adventures will play out in webisodes and behind-the-scenes footage. An integrated campaign to promote the contest includes an out-of-home blitz and a trailer for the first show.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO