How to use Facebook without getting in the buyer's face

06/3/2013 | B2B Lead Roundtable Blog

Motorola Solutions took an oblique approach to using social networks such as Facebook for reaching buyers. Police, fire and public safety personnel "weren't only talking about their personal lives, they were talking about their jobs," recalls Belinda Hudmon, the company's senior director of global digital strategy and operations. A Motorola Solutions Facebook business page was employed to position "new services and products in thought-leadership content that discusses them in the context of industry issues," she says.

View Full Article in:

B2B Lead Roundtable Blog

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA