Intel ditches its "Sponsors of tomorrow" slogan for "Look inside"

Intel is leaving behind its "Sponsors of tomorrow" slogan and instead will use "Look inside," a variation of the "Intel inside" tagline it has used with marketing partners since the early 1990s. "'Sponsors of tomorrow' didn't leverage our heritage as much as 'Look inside' does. 'Look inside' is a call to action," says Intel Chief Marketing Officer Deborah Conrad. The company also decided to make Venables Bell & Partners its creative agency of record, rather than put assignments up for grabs among its roster shops.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY