Paid content must be clearly marked, says Google spam chief

06/3/2013 | MediaPost Communications

Google's spam expert Matt Cutts cautioned advertisers to make paid content clear when running native ads and to ensure the content doesn't boost the Web page ranking in search queries. In a YouTube video, Cutts advises marketers to follow Google's guidance on making paid links clear to consumers and to optimize content in such a way that doesn't contribute to PageRank.

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