Paid content must be clearly marked, says Google spam chief

06/3/2013 | MediaPost Communications

Google's spam expert Matt Cutts cautioned advertisers to make paid content clear when running native ads and to ensure the content doesn't boost the Web page ranking in search queries. In a YouTube video, Cutts advises marketers to follow Google's guidance on making paid links clear to consumers and to optimize content in such a way that doesn't contribute to PageRank.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO