Trade show marketers should prepare for smarter buyers

06/3/2013 | GreatB2BMarketing.com

A recent trip to a technology conference revealed which marketing tactics stand out and which ones blend in, Christopher Ryan writes. For example, booths look as they always have, and untrained talent, giveaways and demos are used to get attention and please passersby. But new attendees aren't just tire-kickers and prospects are armed with more knowledge than ever -- asking tough questions for which the best B2B marketers must be prepared, Ryan writes.

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