Why you need self-awareness

06/3/2013 | Entrepreneur online

Self-awareness is key as you attempt to learn from failure and expand your business into new areas, writes entrepreneur Richard Branson. He explains how the lack of self-awareness led to the failure of Virgin Cola in 1994. "I've found that knowing your business and yourself can also help you to know when to follow your instincts, so you can find the courage to move ahead and ignore the advice of naysayers," he writes.

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