WOMM propels RT's YouTube channel past 1 billion views

06/3/2013 | RT.com (Russia)

Russian television news channel RT became the first news channel on YouTube to reach 1 billion views, the network announced. RT credits its success to an editorial policy geared at sparking debate and word-of-mouth-marketing, an approach that has generated 6 million comments on its 19,000 videos. “RT was one of the first TV channels to come to YouTube, and one of the first to really ‘get’ the YouTube generation – those who seek out videos themselves, and then share them with their friends,” said YouTube's vice president of marketing Danielle Tiedt.

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