Yahoo Mail rolls out content-based ads

06/3/2013 | Bloomberg Businessweek

Yahoo Mail will now incorporate advertisements based on the content of users' e-mails, similar to the type used by Gmail. The new terms of service state Yahoo has the right to "scan and analyze all incoming and outgoing communications content sent and received from your account" to provide relevant, personalized ads. Yahoo Mail users are required to upgrade to the new service or close their accounts.

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