Grocery wars on the Upper West Side

06/4/2003 |

In New York City's Upper West Side neighborhood, brick-and-mortar Fairway is trying to separate itself from Web-based delivery service FreshDirect. Fairway is distributing fliers that say it is not associated with FreshDirect and have accused FreshDirect founder Joseph Fedele of trying to piggyback on Fairway's success by exaggerating his ties to the store.

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