Reaching women becomes increasingly important to marketers

06/4/2004 | ClickZ

Women make or influence more than 83% of consumer purchasing decisions, a fact that should spur marketers to target campaigns toward women, writes Rebecca Lieb. Increasingly, women are opting to shop online, rather than patronize brick-and-mortar stores, a fact not lost on online marketers, who have been particularly savvy in tailoring campaigns to appeal to women.

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