Is "hyperlocal" the future of newspapers?

06/4/2008 | Wall Street Journal, The

Last July, The Washington Post rolled out LoudonExtra.com in the hopes of engaging readers in Loudoun County, Va., with news of area events that did not rate coverage in the newspaper or on its main Web site. The niche site has yet to attract its desired audience, raising questions about the viability of the "hyperlocal" approach.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY